Here a excerpt from the Masters of Marketing conference in Phoenix last week, which is held annually by the New York-based Association of National Advertisers:
As for other brands facing necessary evolutions with hand-wringing, there are four pillars of advice:
1. Reinvent brand building to reflect the constantly changing environment
2. Look to integrated marketing communications and weave in new nontraditional channels
3. Leverage marketing measurement and accountability by creating a culture of accountability
4. Reinvent the marketing organization to be in precise alignment with the business' overarching goals.
To read more go to:
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003658337
10/15/2007
10/10/2007
On mobile marketing
Here an excerpt of an article on mobile marketing: "Any marketing professional who chooses to overlook the power of mobile for engaging and activating the right demographics is a dinosaur, and we all know what happened to them." - Emma Brownell
This is a great example of how mobile can build brand awareness and loyalty. To read the whole article, go to: http://www.imediaconnection.com/content/16934.asp
This is a great example of how mobile can build brand awareness and loyalty. To read the whole article, go to: http://www.imediaconnection.com/content/16934.asp
10/02/2007
US Hispanic buying power
If you don't think Hispanics are a major force in the American marketplace, think again.
http://www.cnn.com/2007/US/10/01/hispanics.economy/index.html
Hispanic business ownership is growing three times as fast as the national average and Hispanic purchasing power is expected to reach more than $1 trillion by 2011, according to the Census Bureau and other studies.
Read more ...http://www.cnn.com/2007/US/10/01/hispanics.economy/index.html
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