10/10/2007

On mobile marketing

Here an excerpt of an article on mobile marketing: "Any marketing professional who chooses to overlook the power of mobile for engaging and activating the right demographics is a dinosaur, and we all know what happened to them." - Emma Brownell

This is a great example of how mobile can build brand awareness and loyalty. To read the whole article, go to: http://www.imediaconnection.com/content/16934.asp

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